Hale Outdoor - World Class Marketing for Africa | About Viacomm Marketing Agency
Via Communications (ViaComm) is a Level 1 BBEEE Marketing and Communications Agency based in South Africa. A member of Brisk Group and with sister companies operating on the outdoor media and events industries,
Viacom,Viacomm,Marketing Agency in South Africa,Leading African Marketing Agencies,Level 1 BBBEE marketing agency,Empowered marketing agencies in South Africa, Tendai Machaka, Tony Moholi, Sibusiso Mbhele, T Mabona, Integrated Marketing Agenies in South Africa
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OUR APPROACH: THE 4 E’s

EXPLORE

Inquire into a discussion (a subject) in detail: “he sets out to explore fundamental questions”

We extensively research market, media, communications, objectives and trends before developing any new strategy, creative or plan for each project.

EXPOUND

Present and explain (a theory or idea) in detail: “he was expounding a powerful argument”

Once we fully understand objective and the environment for each project, we formulate a strategy that defines activities, media, communication and tone.

EXECUTE

Put (a plan, or course of action) into effect: “the company executed a series of vital deals.

Guided by comprehensive strategy, we implement our plan, be an event or campaign, each individual activity is defined and adheres to the strategy.

EVALUATE

Form an idea of the amount, or value of: “the study will evaluate the impact of changes”

We always measure the value of our work to determine how well a campaign, a media stream or activation has or is performing in order to make necessary tweaks. Not just heard, but understood: